Alibaba give up the acquisition of Sina microblogging, the analysis is questionable because the value of its investment, and result in price between the two can not agree.
The Sina microblogging now exist three years, but for now, is still facing earnings pressure. According to Sina reported a third quarter of 2012, net revenues in the third quarter was $ 152.4 million, an increase of 17% year-on-year net profit of $ 9.9 million, down 70%. The Sina microblogging advertising revenue on the basis of only the front quarter doubled doubled, which is compared with the huge investment of microblogging, still a far cry from the.
According to iResearch report, the microblogging commercial value should be reflected in the two forms of media and channels, the revenue side of the commercial value of microblogging businesses and individuals. According to two dimensions, the microblogging business model can be divided into four types, each type of concrete shape: the face of media forms, business model the face of the business channels for premium the enterprise microblogging network advertising; morphology, the business model of electronic business platform; the face of the morphology of individual channels, the business model is a game and value-added services. The Sina microblogging main revenue, advertising is the main source, only a small part of the membership fee of the value-added services. From now, the situation is not good, which allows the development of microblogging becomes very difficult.
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