Brand valuation agency in the United States, the report said, according to Xinhua News Agency, the Dutch media, citing 28, 2012, the "China" brand value of $ 4.847 trillion, ranking third in the world last year, jumped to second place, more than a value of $ 3.903 trillion"Made in Germany" brand.
 
This "Brand Finance" published by the U.S. assessment agencies "20 most valuable international brands," the report pointed out that the 2012 national brand in the United States ranked first in the world, valued at $ 14.641 trillion, China and Germany, two countries brand, followed by Japan ($ 2.552 trillion), the UK ($ 2.189 trillion), France ($ 1.963 trillion) in the fourth to sixth place. Netherlands dropped from 12 last year to 15 this year.
 
The agency said the national brand value ranking is based on four of the most important factors in investment, tourism, products and personnel to assess the impact on the economy and drawn, because these four factors "to promote and improve the value of a country brand has a crucial role to achieve GDP growth. "

In addition, the data of the report's list of the fastest growing national brand value, Poland ranked first, followed by Ukraine and Switzerland, China ranked fourth.



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