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The automotive industry needs better No Japanese steel mills cut plan

The continued downturn in the global steel market, the Asian market is particularly bleak, mainland steel mills in China and Taiwan Steel cut production or ready to cut production, but the Japanese blast furnace steel mills plan does not cut. June Japanese steel production capacity utilization rate reached 96% in July, has been largely maintained at this level, the capacity utilization of blast furnace steel mills has even increased.
 
Japanese steel mills have been able to maintain a high capacity utilization, mainly to benefit from strong demand in the automotive industry. The Japan Iron and Steel Federation data show that the orders from the automotive industry to reach 764,000 tons in June, a year-on-year growth of 24%. Orders in the second quarter to 2.325 million tons, a year-on-year growth of 49.4%.
 
Benefit the 2009 car Budie policy Japan's auto production and sales volume has improved significantly since the beginning of this year. The domestic auto production and exports in the first half of 2012, statistics released by the Japan Automobile Manufacturers Association, the first half of production amounted to 5,248,004, an increase of 53%, the largest increase in the same period. Japanese auto exports in the first half 2,487,975, an increase of 35.2%; compared to the same period in 2010, an increase of 7%. The strong demand in North America, the Middle East and Southeast Asia, stimulating the the automotive export growth.
 
Japanese car subsidies will expire in October, but the Japanese steel mills and market analysts believe that the automotive industry's demand for steel will not be affected significantly, car sales in the current enough to support car production at a higher level.
 
Japan, a steel policy after the expiration of Japan's domestic auto sales certainly be affected, but considering the car export demand will continue to maintain good posture will not have much of a decline in the overall demand for automotive steel.
 
An auto analyst said, North America, Southeast Asia and the Middle East economy is relatively good support by the export market, Japanese car production will not decline sharply. The analyst said that automobile production in the fourth quarter may qoq decrease of 15-20% (Toyota has said it will cut production by 16%), but in the first quarter of next year will usher in the automotive sales season, when the production will be re-recovery. Therefore, the Japanese automotive steel demand in the short term may decline slightly, but the latter will continue to rebound.



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