Forecast table for the household electrical appliance enterprises from the newly announced in August of view, the wording of the loss, pre-cut and so does not make people feel strange. Start from the domestic steel prices broadly lower, the downstream industry, household appliances, automobiles, real estate and other results were also beginning to show the drop of the overall poor economic situation will result in the appliance industry downturn in sales data in August. Although experts say the second half of the year, affected by the energy-saving policies, real estate pick up, low base, and other factors, the appliance industry, the economy is expected to gradually rise, but for the steel industry, appliance industry boom rebound is not enough to boost the steel market pick up.
Holidays, the Great Heat, the Olympics, when one after another time period is expected to become the peak of businesses fingertips quietly flow away, and did not arouse the slightest ripple of time, we completely understand, when the appliance industry has been quite weak. If we also hope the Olympics, the Great Heat this season, led the home appliance market rebound rely on seasonal demand, stimulating the release of steel demand, I am afraid to be disappointed.
It is understood that a few years ago, Home appliances, trade and other policies appliance domestic market caused a huge overdraft, plus by the debt crisis in Europe as well as raw materials, labor costs and other factors, the appliance industry has begun to go downhill. The data show that the end of July, the household appliances industry, more than 30 listed companies to publish the results for the first half of notice, of which three released results of Letters, published a formal mid-year report, more than a dozen companies, is a bit appalling. Such as small household electrical appliance enterprises Elecpro they expect net profit to loss for the first time the amount of the loss of five million yuan -900 million, ASD expects net profit of 1620 million to 2 260 million, a decrease of 50-30%. From these pre-reduced data, we can see, the home appliance industry is to market the release of a signal - the industry downturn, the situation unchanged.
Weaker household appliances industry, in addition to the overall economic situation is not good about the real estate by one of the regulation also affect appliance performance factors. Recently, there have been news that China's market regulation is to promote the real estate industry into a new round of reshuffle period, just need to begin to emerge, and the steady expansion. In fact, the news for the home appliance market, or the steel industry is considered a good news, at least in the context of real estate expansion behavior is tightly regulated, rigid demand pick up, make up part of the lack of demand.
August is a critical period of time, just issued the near 265 billion in energy-saving appliances consumer subsidy policy that has provided the appliance industry an opportunity to upgrade the light of this, analysts believe that the coming months, China's home appliance market growth may be significantly improved. Electrical appliance industry climate index report also pointed out that by the second quarter of the home appliance industry climate index was 96.7 points the previous quarter rose 0.2 points 97.0 and 97.6 points respectively, while the model estimates the third and fourth quarters of the home appliance industry climate index point, both showed varying degrees of warming trend.
Some may ask, the appliance industry in the four quarters to pick up, then pull the steel market is not there will be a new type of demand to be released? I believe that the demand side of the steel industry, The release is still far lower. From the recent news that the central and local government have to increase the scale of investment, number of projects from the project approval of the Development and Reform Commission of view, the March audit by the basic maintenance of more than 200 / month, which are confirmed by China's economic downturn, the Government will increase the fiscal policy stimulus.
Overall, I believe that, taking full account of the central "steady growth" of the positive effects of the policy, the next few months, the domestic demand for steel may be slightly better, but because of the timeliness of the policy to stimulate only mentality, As for the stimulating demand for real, I am afraid still need some buffer time, therefore, it is expected that even if the second half of the year driven by rebound in home appliances and other downstream industries boom, China's steel market improved, but the magnitude will not be great, the Steel City, the overall market will not changed much.
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