Olympics Why easy "overruns"
 
London to apply for the Olympic Games in 2005, its proposed budget of 2.37 billion pounds, which is the same grant application for the highest bid in the city. Might be the old saying goes, Alone I discovered that leading a poor and expensive, started only two years after the budget was raised to 9.3 billion pounds, an increase of nearly 4 times.
 
British media in early 2012 pointed out that the London Olympics final cost may be more than 12 billion pounds, even worse is that the London Olympics in spending over 20 billion pounds. However, the British official said the total expenditure of the Olympic Games is not only no more than 9.3 billion pounds, but also will save ? 500 million.
 
The face of the different versions of the Olympic spending, the Sports Industry Branch of China Sports Science Society of Academic Department Director, Professor Zhong Tianlang that the Olympic Games put into two parts divided into direct investment and indirect investment, direct investment, including venue construction, the BOCOG daily operating costs; and Indirect costs include the municipal construction, and environmental protection. Different agencies for different classification of costs, which naturally leads to the differences between the various versions of Olympic spending.
 
London Olympics cost overruns, the Fourth National Sports Organizing Committee Steering Professor Liu Qingzao that London is in a dilemma: on the one hand, in order to enhance the economy, London to welcome more tourists to visit; the other hand, the United Kingdom terrorist the possibility of attacks is much higher than four years ago in Beijing and London Olympic security costs is so high, in fact, the Athens Olympics on terror are not the lowest cost. The same time, the municipal construction of multiple Olympic Games cost overruns, Tokyo and Seoul is the case, but for the long-term development of the city is good.
How strong suction gold in Olympic Games
 
The Olympics is an organization run by the host city for the Olympic Organizing Committee, the Organizing Committee are independent operators, to take profits and losses. Successive Olympic Games, profit and loss of Montreal and Athens Olympic Games were a loss, Los Angeles and Seoul Olympic Games, has a sizeable profit.
 
The income of the Olympic Games, including sponsorship, broadcast rights revenue, tickets and Olympic licensing fees, these revenues are divided into between the IOC, BOCOG, the National Olympic Committees and International Federations, sports organizations, which the Olympic Organizing Committee will receive income parts.
 
According to data released by the International Olympic Committee (IOC), the broadcast rights revenue and sponsorship accounted for 92 percent of Olympic revenue, ticket sales account for only 5%, only 3% of the Olympic licensing fees.
 
Among them, the Olympic broadcast rights income increased from $ 636 million in 1992 to $ 1.739 billion in 2008, has maintained rapid growth momentum. In accordance with such trends, the London Olympic Games broadcast rights revenue is likely to new highs.
 
Sponsorship, TOP partners sponsorship is increasing year by year, from 2009 to 2012 11 TOP partners sponsored a total of $ 957 million, an increase of nearly 10 times compared with 24 years ago.
 
The truly decisive national corporate sponsorship, the host country in the income vary widely. 2000 Sydney Olympic Games received $ 492 million sponsorship of 93 local enterprises, local sponsor of the 2008 Beijing Olympic Games, although only 51, the sponsorship amount was as high as $ 1.218 billion.
 
Sponsored a huge gap behind the difference of the country's economic strength. For the sluggish economy in recent years the British want to sufficient sponsorship is probably not easy to obtain from local businesses.



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