Secret Olympic broadcast interests of the chain: the CCTV monopoly in 2008 were a huge income
 
"The International Olympic Committee (IOC) more and more like a business organization, marketing a huge income of the Olympic Games broadcast rights has become an important driving force to support the Olympic Research Olympic television Nanjing Normal University, School of Journalism and Communication, Professor Luo Zhenglin the reporter said.
In fact, the attention of the IOC, the Olympic broadcast rights, as early as 11 years ago had reflected. In 2001, the International Olympic Committee Olympic Broadcasting Service (Olympic Broadcasting Services, hereinafter referred to as "the OBS"). Since its inception, OBS's participation dominate the production from the 2008 Beijing Olympic (Paralympic), as well as the Vancouver 2010 Olympic Winter Games (Paralympics), all the Olympic Games television signals.
 
OBS even by virtue of its relationship with the International Olympic Committee, the monopoly of the broadcast signal produced the right of the IOC Assembly. In June 2005, the convening of the 117th Session of the IOC decision in Singapore, the 2012 Olympic Games to grant London. This is the OBS for the first time the role of host broadcaster side, when the Plenary Session of the live video to all the world's media.
Seven years later, OBS and the London Olympics again later. OBS registered for the Games "Olympic Broadcasting Services London Branch" (Olympic Broadcasting Services London, referred "OBSL,). Registered in the south of England, West Sussex County business, will become the producers of the television signals of the Olympic Games.
", Relying on the profitability of the distribution of broadcasting rights in the International Olympic Committee (IOC) to maintain the operation of the funds already account for a large proportion." Said Luo Zhenglin.
 
While the cost of copyright buy side and the International Olympic Committee (IOC) signed a confidentiality clause, the various media in the broadcast of the Olympic Games for the purchase of the copyright has not been officially disclosed.
 
In addition to the distribution of broadcast rights, the official video recording equipment for the Olympic stadium is another piece of cake. Olympic marketing, Panasonic has achieved good sales performance in the recent two-time Olympic.
 
Olympic broadcast industry chain are highly market-oriented, "Luozheng Lin said, the layout of the International Olympic Committee (IOC) in the broadcast and commercial interests are very mature."
 
OBS Past and Present
 
In fact, the authority of the television institution served until 2008 before the Beijing Olympics, the broadcast of the Olympic Games event television signal production is generally hosted by Olympic country. For example, the 1964 Olympic Games in Tokyo by the Japan Broadcasting Corporation (NHK) as a broadcast side to provide television signals to the whole world; the 1984 Los Angeles Olympic Games broadcast side, ABC (ABC).
 
In May 2001, the International Olympic Committee was established in Spain, OBS, and that the birth of the OBS pioneered a new era of the Olympic broadcast. The The major responsibilities of of OBS is is to produce the in the future from previous Games to television and radio signal, as well as design, installation, and the operation of the the Olympic Games Kokusai Shimbun Center (IBC).
 
In May 2004, three years later, in order to broadcast the work of preparation for the Beijing Olympic Games, the OBS and the Beijing Olympic Organizing Committee a joint venture between the Beijing Olympic Broadcasting Co., Ltd. (Beijing Olympic Broadcasting, hereinafter referred to as BOB),. This is the OBS for the first time the identity of the principal organs of the Olympic broadcast side. At that time, the positioning of the official BOB is a Sino-foreign co-operative nature of the enterprises specializing in Olympic television business.
 
Newspaper reporter to grasp the the BOB specific operating expenses. However in in November 2005, the the Chinese the Ministry of Finance and the the State Administration of Taxation the Joint under the issued the "About the the relevant tax policy of the Beijing Olympic Broadcasting Co., Ltd. notice" in the the revealed that the, the Beijing Olympic Organizing Committee had the to BOB funding about ? 210 000 000 used to operators.
 
Beijing BOCOG Executive Vice President Jiang Xiaoyu and the International Olympic Committee (IOC) Coordination Commission chairman Hein Verbruggen, BOB's, two members of the Board. BOB's general manager Manolo Romero, has over 20 years of television experience; Chief Operating Officer is seconded from the post of CCTV Sports Center Director Ma Guoli.
 
BOB employment of professionals from around the world. Swimming, for example, broadcast by the best at the Australian track and field television signals provided by Sweden and Finland, gymnastics is a Japanese television special, table tennis, badminton broadcast by the CCTV team.
 
This CCTV executives to join the BOB team was also the general audience mistaken for Olympic broadcasters set up by CCTV. That in the Beijing Olympics opening ceremony broadcast, contrast CCTV and NBC two different opening version, while the poor CCTV version of the domestic audience, put the criticism that the targeting of the BOB.
 
In fact, NBC's signal is also provided by BOB. As to buy the copyright of the Olympic Games broadcast "rights-holding broadcasters," CCTV and NBC has the right to edit the broadcast signals from the BOB, which leads to different rights-holding broadcasters broadcast the Beijing Olympic Games, the lens to switch between different version.
 
From the OBS data show that BOB has more than 4,000 staff during the Olympic Games in Beijing 1000 camera provides 3800 hours of the event signal, the world's 200 countries and regions accumulated more than the audience of 300 million passengers through the BOB signal to watch the Beijing Olympic Games.
 
Fact, BOB belong to the project company, after the completion of the Beijing Olympic Games and Paralympic Games broadcast on October 15, 2009, BOB liquidation group to the Chinese Ministry of Commerce for the abolition of the foreign investment enterprise approval certificate, said BOB complete the task is to formally withdraw .



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