How to make money from the Olympics
 
"Lao Jianghu" Olympic economy in the Red Sea, General Electric from 2005 was included in the ranks of the world's top Olympic Games sponsors, this title will continue until 2020. And the role they play in the Olympic economy is all-inclusive all-powerful, from infrastructure to health care.
 
Sina Finance, GE healthcare products area manager Colin - Hughes (Colin Hughs) revealed that GE has two contributions to the Olympic Games: The first is the VIK (Value in Kind); second is cash. So-called VIK, is GE's gift certificates, BOCOG can be used to purchase generic products sales realized, wait until after the Olympics.
 
The actual mode of operation, The LOCOG bought all the equipment, the NHS took over the hospital before, and then sold all, to obtain cash. This single, the LOCOG gift certificates to buy GE's medical equipment from CT to magnetic resonance imaging, and stress tests and ophthalmic many instruments.
 
For the top sponsors of the GE, so also to achieve win-win situation, on the one hand, in London, made an example of a General Electric medical device ring, can make the world's top athletes in the Olympic Village to enjoy the latest medical devices bring The experience itself is also a word of mouth publicity; Secondly, after the Olympics, the medical device ring can be continued to be sold, thus becoming the real income
of the Olympic Games.
 
"But sales are still normal marketing strategy mainly to persuade consumers to buy generic products. This is usually the work of no difference." Hughes said on Sina Finance.
 
As Olympic sponsor in the "Super Mario", General Electric's related to four aspects of health care, energy, lighting and industrial solutions. Four areas, separate analysis of each of these areas are very interesting.
 
Which health care is the so-called medical device ring, while the lighting is a lighting program of the Tower Bridge, although only one Tower Bridge, but this relates to lighting and light show as one of London's most famous attractions of Tower Bridge during the Olympic Games These light show will also have to reduce energy consumption 43%.
And industrial solutions, it means that the needs of General Electric and London Guildhall cooperation, they will provide 120 electric cars, charging points. It was almost a commercial behavior.
 
Similarly, the Olympic sponsors Cisco network infrastructure to the London Olympic Organizing Committee (LOCOG), after the Olympics will provide support to SMEs through local innovation centers. Cisco is also working to foster entrepreneurial and let the next generation of technology companies of this advanced new technology, I hope this technology can be flourished in the UK as soon as possible. Among these, including cooperation with SMEs in London's Shoreditch area, a center of innovation. This innovation center is located in a place widely known as a small Silicon Valley.



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