With online payment, logistics and distribution gradually mature, the application of new technologies, business model innovation, the future of e-commerce will become a large-scale economies, and through the effective combination with the real economy, to inject momentum to the economic and social development , and showing the popularity of the normal development trend.
With the development of technological innovation and raise the level of application and other related technologies, web applications of the steel industry will advance in depth, a new generation of e-commerce will emerge to replace the way of simply relying on the website + email. The steel industry sites from the primary form of online shops and portals, and the transition to the company's core business processes, customer relationship management and so extends to the Internet, so that products and services closer to users' needs. Not only to bring together aspects of the business opportunities and trade, from publishing opportunities, looking for customers, has been to negotiate, orders, online payment and collection, opened electronic invoices as well as to electronic declaration, electronic tax payment can be done through e-commerce platform. E-commerce platform will cover a particular industry or field of industrial chain, or even fully applied to the enterprises from purchasing, R & D, production, investment, market, retail, planning, administrative, financial, human, design, almost all sectors. Companies will create a new value chain, the upstream and downstream stakeholders in new and old together, to form a more efficient strategic alliances, working together to seek greater benefits.
In theory, e-commerce can be connected in series from the buyers and sellers around the world, reducing transaction time and space, and logistics, you must complete the transfer of goods. With e-commerce is more and more consumers to accept and become accustomed to, also put forward higher requirements for logistics, certain points of view, the logistics often determine the consumer experience, determines the next fare . Therefore, a lot of iron and steel industry site selection and logistics companies to establish strategic alliances with each other bundled to improve the quality of logistics services, and some large-scale e-commerce businesses and even trying to establish their own logistics system. The future of the industry Web site you want to logistics supply chain network as part of the overall e-commerce solutions, logistics channels, the channels of the flow of commerce and information flow channels bundled to achieve true integration, to penetrate into all aspects of e-commerce businesses.
Industry e-commerce site for one or more industries in the national economy, the Internet as the main platform for enterprise e-commerce services business site. End of 2010, China's B2B e-commerce turnover of 3.8 trillion yuan, of which SMEs accounted for the largest, reaching 3.28 trillion yuan: industry e-commerce service enterprises of 9200, showing the vitality of the industry development of electronic commerce. If a comprehensive website covering a wide range of industry Web site that is specifically and deep, and concentrate all forces to create a professional information platform, innovation and unique content and profit model, can provide more value-added services for the enterprise. Industry Web site is an important part of e-commerce services industry, but also spread to deepen the main force in the e-commerce applications.
In recent years, e-commerce services have comprehensive coverage of all aspects of business economics. Whether the circulation of the manufacturing sector of the national economy, or services; regardless of enterprise applications, individual applications, or government procurement, more and more enterprises recognize the role of e-commerce; self independent of the official e-commerce platform or using a third-party e-commerce platform and e-commerce penetration rate to maintain the rapid growth, which promote the rapid development of our industry websites, and the formation of the following characteristics:
Integrated e-commerce website market has almost been "oligarchs" snatch, and with the business needs of the growing segment of the huge differences between the various sectors, not well meet the needs of users "depth" of simply relying on such sites has been. Vertical industry sites compared to the large and comprehensive platform for a more professional advantage, better at mining industry gaps, provide specialized information, the development of industry, personalized service industries, especially the breakdown characteristics of the two types of industry show.
Iron and steel industry websites to meet customers' needs of different chain of the services they provide continue to extend from only provide information services to improve the service functions of the entire web platform, change to the transaction services provided by the Information to provide services such as software, payment, logistics more services, credit guarantees, finance, and even provides a complete e-commerce solutions for our customers, making the profit model from a single diversified.
Information flow, logistics, capital flow is the core of the three links of the industry Web site operators, industry website as a centralized industry information, publish the main platform of the Offer, has become an important way of SME e-business applications. With the increasing number of members of industry websites, so that supply and demand in the amount of information also jumped, but many of them outdated, false information. For buyers find suppliers on the site, encounter is not finding information, but real to the enemy, the update is not timely and monitoring in place. Therefore, although a number of informative, but due to lack of integration, processing, corporate membership is still very difficult to fast, accurate decision-making. The same time, the industry site often due to financial, human and material resources are limited, so that the integration of external logistics, capital flow capacity is obviously insufficient.
Iron and steel industry websites in order to meet the diverse needs of users to increase user stickiness, vying for market share, and have carried out the integration of industrial chain, to consolidate the market leadership position by bigger and stronger, thus forming a current website market share of steel industry is highly concentrated, competition is more intense situation.
At present, China's steel industry Web site business model innovation capacity is generally not strong, though already transferred to the search from Member + advertising industry market research reports, competitive intelligence analysis, diversification mode, but because of the easily imitate, and many other reasons, resulting in mode most of the not yet formed a large-scale applications are still at the exploratory stage. Profit model, a single led to lower revenue by most industry websites, and even a substantial part of at a loss. According to the data of the China Electronic Commerce Research Center, 2010 55% of the industry e-commerce site camp is less than 200 million, while only 4 percent of the industry website revenue more than 10 million yuan.
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