After four Recruiting, Fukuda passenger car strategy further surfaced.

"First Financial Daily" has exclusively learned that from the Foton Motor, the company plans the transformation of the passenger car production line at the end of 2013 or early 2014, the function of automobile plant is located in Miyun County, Beijing, in order to narrow passenger cars less than 2015 type of production. The first models of SUV, like the car will be available next year.

Foton Motor is put into use in Miyun utility vehicle factory in June last year, the main production Mongolia Pike MP-X, expand the land by pickup, Aoling, Omar four models, the future Aoling and Omar can be models out of after, the plant will be used to produce passenger cars, the largest production capacity will reach 360,000.

According to sources, just joined Fukuda's JAC Motors Passenger Vehicle Company, former deputy general manager, marketing, general manager Wang Chaoyun will be joining a multi-purpose vehicle segment, concentrating on the Mongolian Parker business.

According to the strategy of "Foton Motor 2020 to 2020, Foton Motor in production and marketing vehicles up to 4 million, sales income of 400 billion yuan or more; To achieve this goal, commercial vehicle plates themselves they had bid farewell to former blowout.

Foton Motor (600166.SH) to the latest production and sales data in the evening of 13 May car sales of 50,500, down 10.7 percent; car production was 44,700, down 10.3 percent. 1 May, the cumulative production of automotive products, sales were 277,700 and 285,500, decreased by 5.4% and 7%. From the chain, production, sales of automotive products in May than in April were down 16% and 14%.

From the above data, sales of the company's automotive products has not stabilized, and even decline in the trend of further increase. Especially in the heavy truck products, sold only in May 6839 decreased by 39.63% compared to same period last year; 1 to May cumulative production of 40,900, down 28.5 percent over the same period last year.

For the decline in commercial vehicles, Fukuda seems well prepared. Zhao Jingguang, spokesman of the Futian Automotive News said on several occasions: "Commercial Vehicle blowout era in China has basically ended." Fukuda will certainly enter the passenger car market. Fukuda to stabilize the existing business on the basis of this year will be a breakthrough passenger cars as a strategy, with commercial vehicle platform, the new model to expand the passenger car business.

In fact, this one for the Foton Motor in order to become a world-class enterprises, to enter the passenger car market is imminent.

Fukuda planning, in 2015 the company will complete the five key developing countries build factories to achieve the development of the three regional markets in developed countries and a major breakthrough in car business China domestic market. 2020, Fukuda will establish a "world" of commercial vehicle brand image to establish the "mainstream business" status of the domestic passenger car field, when the company production and marketing vehicle is expected to reach 4 million, of which passenger cars will occupy a total business volume of more than 38%.

2020 planning meeting, the general manager of Foton Motor Wang Jinyu also clearly stated in 2014 Fukuda will really cut into the car market, launched the first high-class cars at the same time, the future also will launch a series of large SUV, the MPV products . The reporter learned that, the Futian first narrow passenger cars was initially decided to SUVs, like cars will be available next year.

Transformation of the production line, the first production of SUVs, again in the future production of Class B and Class A car will be much easier. Anonymity, the Foton Motor insiders told reporters, Fukuda has been being developed passenger cars the transformation program of the production line, but the specific implementation of undetermined time, the fastest is expected to start in the end of 2013 and completed in 2014.

In this regard, the industry believe Although Fukuda in the production and construction, and personnel are beginning to step up the layout, but from the JAC and SAIC-GM-Wuling "provider interchange of experience, this road is not smooth sailing. As commercial vehicles, "boss", the Fukuda transformation of the war is the production qualification test.

The reporter learned that, early last year, Foton Motor has been the Ministry of Commerce and the Development and Reform Commission to submit the car production qualified for, but has not yet been approved.


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