From August last year so far, the domestic steel market prices have more than nine months, or as much as 800-900 yuan/ton. Ordinary HRB335 in wuhan 18 to 25 mm rebar, for example, last year the highest close to 5000 yuan/ton, now giant product the actual transaction price is in 4100 yuan of/tons, steel boss generally reflected industry profit is very difficult, and the days of this year than in 2008 when the economic crisis more sad. Therefore, downsizing, diversified management, the transition become steel boss, especially some large and medium-sized steel the boss kept the strength of the main strategy and method.
 
The price of steel boss in heart's pain debacle
 
"Last year rush on steel price 5000 yuan/ton, fall in my company had expected, but such a long down cycle, is we have no thought of that." In business building steel products mainly of hanyang steel market, a group hanyang steel trade branch company sales manager ChenBin (a pseudonym) tells the author. "After the Spring Festival in the middle of February, steel price appear rebound, everybody thinks that the bottom the wave of adjustment should be over, so many companies began to stock waiting for prices, but the resources in place the profit, the price increase of steel few weeks the but again started to decline, and the price is lower than the last, all store up goods so compensate in."
 
According to data showed that in 2012, 1-in May, ordinary steel prices in mid-february and mid-may two approached 4000 yuan/ton, than last year the lowest price low out 600 yuan/ton above, prices for months in mire, and the heart is the steel boss cannot erase the pain.
 
Losses have to sell capital need to flow
 
"The first five months of this year, our company is also the loss, the company's stock spot resources, by today's market clinch a deal the price accounting, into the sales loss a ton of up to several hundred, but losses, can't have to sell." In the decades of endorsement marketer liu says, "we do the agent, every month in stock to come in, in front of the goods you not to sell the product inventory, the bigger the capital ZhanYongLiang suffer".
 
"Our company is bank credit, a year several hundred million, made nearly 40% of margin, the forehead you don't have no, if no, margin of the capital cost is small, the influence of the next year the drawdown amount that would be much trouble." Another more power steel boss tells the author.
 
Indeed, steel sales and such as clothing and other industry sales is the great difference, the steel industry itself is capital intensive, the long cycle of sales, its share of the capital cost is high, and the iron and steel products are more open air are, a long time easy rustily, facing the risk of loss is bigger.
 
Reduced trade scale against the cold winter
 
Remember who interviewed in 2010 of a trade company manager told the author, "10 years before I make the company a few, now a deficit in a 1-20 million no problem."
 
Perhaps is a joke, but I find difficult to find such now grandiloquence, from year to year the loss of the strike, forcing steel boss in considering how to save strength in the cold winter. In hanyang steel market, hankou 661 steel market, the author survey found that at least twenty percent of the trade different degrees of reduced trade size. "A few years ago I company monthly sales in 40000 tons, the average down a year or two a month and only 20000 tons, up and down, can't sell thanks to many, only reduced trade scale, to minimize losses." Hanyang a trading company business manager to the author said.
 
In a EGang wuhan, do before the level agents before the door, the author sees its outlets have is every house is shut up, according to the next company personnel introduces, this company has started earlier this year, the transformation of steel trade this a basic stopped, at present is only one or two people stayed.
 
The company, the author is not new, a few years ago the author several times interview, all is bustling, today, empty rooms, reflects the industry really is in winter.

There is also a difference competitions winter crowd
 
"This year many trade company, our company is a loss was relatively can comprehensively, the first five months of profit and loss, may have a basic equilibrium small profit." A steel works of wuhan direct selling company generation manager (a pseudonym) tells the author. "In fact our sales price than market similar products, prices have been higher than 20 yuan/tons, although the price is also slightly tall, but every day we sales is good, now a days sales of 800-1000 tons more common."
 
The author riddle, and the manager to continue, said: "we first is service to win, stability and expand the market demand, our sales channels to form the guarantee; 2 it is difference competitions. Now enter the market of wuhan sales rebar manufacturers, most of the sales of the many DaLuHuo is' ', literally a has sell, but last year we started to increase HPB300 reinforced, HRB400E seismic reinforced, this year to the goods the customer a lot, I company resources is complete, the profit space can also produce the overall performance of the influence of the good."
epilogue
 
To service, win competition to win by differentiation, these two points, on the current in the winter endorsement, the author thinks that should get steel bosses enough attention and widespread thinking. In the economic slowdown in the background, the steel industry hard days, this are not exceptions to the rule, the author believe that many industries can possess. So, steel rice now isn't good, other industries of the rice also not good, so when the transformation of a single, abandon steel trade is not necessarily the best choice; By the end, wait for more is not correct.
 
Difficulties are temporary, deal with difficult method also can be diversified, we can be downsized or diversified management, in order to reduce risk and save strength, and finally make a 'left the king for "; More can explore potential, in the cold of the winter in blossom more endorsement of the crowd.


 



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