U.S. antitrust regulators in the early stages of investigation, outstanding athletes in the online display advertising, Google whether the company violated antitrust laws, it is how to handle some of the advertising sales of a source told Reuters reporters on Thursday.
The source said that this is impossible, the U.S. Federal Trade Commission sent a civil investigative request the probe, it will be an official logo and more serious investigation.
Sources said the new production line survey focused acquisition tool when Google acquired display advertising company DoubleClick in 2007, focused on helping Web publishers to sell ads on your site other companies to the FTC complaint.
Sources said that the company accused Google of its most popular use DoubleClick ad management system, it is estimated that 80% of the market share, and promote websites using other products, including exchange Ad Exchange's website advertising products, such as some.
According to a second source familiar with the situation, Google has no antitrust investigation notice. Google and the U.S. Federal Trade Commission refused to comment on the matter.
Source does not want to be named in order to protect their business relationship.
FTC parcel to Google earlier survey only four months ago, and concluded that the search giant did not manipulate web search results hurt opponents.
Google is in 2012 $ 1.5 billion in U.S. display advertising market, the number one hero, with 15.1 percent market share, with Facebook's market share of 14.6%, compared according to industry research firm eMarketer. Google is expected in 2014 to expand its lead to 20.7 percent market share.
Currently, Google is trying to convince the EU antitrust investigations, including an independent anti-monopoly investigation, and made some changes to the search page opponents more space to meet their concerns.
In this case, Google is accused of hiding opponents shopping, travel, and links to other sites, in order to protect their advertising revenue. April 11, it said it will provide consumers with three competitor's site in some search link their products to be labeled.
 
 



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