DreamWorks Animation SKG, purchase AwesomenessTV, YouTube Youth Network, about $ 33 million in cash, as it looks to enter the popularity of online content.
DreamWorks said Wednesday AwesomenessTV Brian Robbins, founder and CEO of the company will continue to guide economic growth, have also been developed DreamWorks brand channel digital home.
The agreement includes an additional cash payment of up to $ 1,170,000 if certain earnings targets in 2014 and 2015, the possibility of.
The transaction is expected to close this month.
AwesomenessTV a talk show, scripts, and reality shows and comedy sketches. The company has released the film with the AMC movie theater, and is expected in the Nickelodeon television programs.
The network has 14.4 million subscribers, more than 57,000 YouTube channel. More than 1 million video has appeared on the network 8090000.
DreamWorks CEO Jeffrey Katzenberg said: "We want Brian to do what Brian has been doing," advertisers in New York on Wednesday night shows on YouTube. "We have said that what we think will be on YouTube and DreamWorks brand can serve as a valuable brand for some extra great collaboration with Brian."
Benjamin Mogil Co., investment banking, investment firm Stifel Nicolaus analyst said in a research report, the purchase of the "prudent strategy, and could end the possibility of DreamWorks Animation will buy from it as an export charges TV channels franchises, such as "Kung Fu Panda" and "Madagascar." He said that the acquisition of DreamWorks' earnings per share in the short term may cause damage.
Rachel Ibn root, purchase advertising network TubeMogul, a spokeswoman said the buy seems like DreamWorks widely recognized, more and more young audience - like the rest of us - online streaming content, mobile devices and social media . "
The day before the announcement, DreamWorks announced quarterly earnings, revenue and profit than analysts expected, although both downward.
DreamWorks, which is headquartered in California, Glendale, shares rose $ 1.44, or 7.5%, $ 20.72 late Wednesday.
 
 



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