Nissan in 18 seven price in the United States, its cars and trucks will appear in the Internet search shoppers.
The price with the number of devices on each model. From 2.7%, or $ 580, 10.7% of the best-selling midsize sedan Altima, or 4400 U.S. dollars, in the large SUV of the fleet. Under the pressure of executives, sell more cars in three years, the CEO of Nissan Motor Co. aimed at the 10% U.S. market share.
Nissan Sentra compact car price, the Juke the small cross-border SUV, Murano midsize crossover Rogue small crossover and Maxima full-size sedan.
Jose Munoz, Nissan's senior vice president of sales and marketing in the Americas, the seven Nissan sales in the U.S. accounted for 65%. , He said, the sticker price is higher than the competitors of similar models, keep Nissan Internet search.
"Some customers search, we may not occur," Munoz said. "We want to consider as many customers as possible."
Nissan - Renault CEO Carlos Ghosn has set a target for 10% of sales by the United States, by 2016 or earlier. Nissan car sales fell 1.3% in the first quarter. In the U.S. market share of 8.6%, according to Autodata
The company plans to reduce rebates and other discounts. Nissan headquartered in the United States, car manufacturers and its primary Japanese rivals Toyota Motor Corp. and Honda Motor Company is facing fierce competition
Sales rebounded in April, up 23%, Nissan Motor said on Wednesday.
The price cuts are effective Friday cars and trucks has not yet dealer lots. However, Nissan will also make allowances cut the price of the car in a dealer's inventory. The cuts will be valid indefinitely.
Industry analysts said, Nissan can afford the reduction in Japan's efforts to weaken the U.S. dollar against the yen. This makes the auto and auto parts in Japan than in the U.S. Nissan Munoz goods cheaper to deny the impact of the weak yen, Nissan's decision, he said, four seven affected models built in North America.
Nissan to build its cars sold in the United States about 75% in North America. This should rise to 89% by the end of next year, the company's production and transfer of thieves and Murano.
GM officials say they have no plans to meet Nissan's move. General Motors April sales up 11%.
"We believe, based on our results, we've got a pretty good recipe," said Kurt McNeil, GM's sales director. "We do not intend at this point what might be ... despair."
GM (General Motors) earlier this year had to resort to price cuts. Trim off slow-moving Chevrolet Malibu mid-sized price tag of $ 300 to $ 770.
 
 



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