Apple apologized to Chinese consumers, the government's economic nationalism movement, filled with stench media maintenance policy for two weeks.
China announced on its website last week apple said in a statement, the complaint prompted the "reflection", and persuaded the modification maintenance policy of the company, to promote the communication with Chinese consumers, and strengthen supervision of authorized dealer.
National central television and the ruling party's flagship newspaper, People's Daily, led to the charges of the iconic American company. They accused apple of arrogance, greed and "throw its weight around", depicts its latest western firms take advantage of Chinese consumers.
Attack quickly backfire, though, mocked the increasingly sophisticated Chinese consumers, who fear of apple and its products. State media also inadvertently recovery more than shoddy service complaints by Chinese companies.
But the apple CEO Tim Cook (Tim Cook) response and apology.
"We have recognized, through this process, because of our communication, some feel that the attitude of the apple is arrogant, we don't care about or feedback from the consumer's values," cook Chinese, 'the statement said the ap due to translation. "To the attention of consumer and misunderstanding, our sincere apologies."
Although apple company enjoys the support from the Chinese consumers, in the fierce attack and to the importance of the Chinese market seems to have convinced the company smooth relations with the Chinese consumers and authorities.
The People's Daily newspaper ran an editorial on Wednesday the title is "down with apple's unparalleled arrogance."
"We have the advantage of western people here, sneak in," the paper wrote. "If there is no sin against the risk of Chinese consumers, it also makes the lower management cost, so, why not?"
Chinese observers accused of hypocrisy and points out the value of the People's Daily, when Chinese enterprises for food safety and pollution associated with other scandals, the newspaper has been silent stone. At the same time, the China central television (CCTV) humiliation, it appear celebrity hired demolition company, the Chinese version of Twitter, has been regarded as a grassroots movement.
"The public response to the incident in two aspects, popular commentator shi ShuSi wrote:" on his weibo account. "A set of support this criticism, but quite a lot of people think that have the right to national monopoly has seriously violated the customer, but not on the surface."
Popular business magazine "finance", said its readers found abusing a long list, including state-owned Banks lend money to those who have political ties. Default ordinary depositors deposit interest rates low, the oil companies to develop natural gas price and other prices, because it thinks fit; National telecom operators, they lack the notorious customer service.
"If the media is going to go after, apple, let's hope they set aside a few ideas for those large communication company of China and other monopoly, and the name in the rich of special interest is publicly owned," Cai Tong porosity, the lawyer from the eastern province of jiangsu, wrote on weibo.
Consumer does not seem to be in the apple company through the national media
Read items in an authorized apple reseller in Beijing of Tony China international market, recent college graduate who said furnace, she thought the controversial Chinese consumers increasingly mature a sign.
, "zeng said:" we are glad to see the Chinese consumer to stand up for their rights, but it is absurd to the People's Daily. "They should be criticized of state-owned enterprises.
The popularity of apple flies in the face of China's great trying to push its own brand, the development of internationally competitive enterprises. The company has also been refused entry to the joint venture and mobile research and development, the development trend of China. It also ignores the media, such as CCTV, People's Daily. Apple relies on China factory, although do iPads, iPhones and other popular products.
Despite the government's pressure, the apple product sales region, including Taiwan, Hong Kong, up 67% from a year earlier, to $6.8 billion in the first three months of 2013, compared with a year earlier, according to the company. Apple sold 2 million iphones during 5 seconds is in China, the first weekend in December.
The region is apple's third largest market, accounting for 13% of all sales, over the same period last year. More than 17000 stores selling its products in mainland China, this figure includes 11 400 apple stores and high quality dealers. In January, Mr. Cook said he expects China will overtake North America as the largest source of income, in the foreseeable future.
Apple center attack complaints, maintenance policy in China - especially the replacement of defective parts only, instead of providing the new iPhone, because it is in other markets. Critics say that for apple to avoid extended by a year of warranty service. Until Monday, based in Cupertino, California, company remain silent, issued a statement on March 23, in addition to explain the maintenance strategy, and promised to deep respect for the Chinese consumers.
Complaints from consumers and analysts said, however, difficult to demonstrate denigration of Beijing sports. Before the outbreak of this kind of nationalism is not uncommon, even though the activities of foreign companies often bound state of play, often come to Japanese companies. Beijing accused Google of arms, "information imperialism" in the United States in March 2010, the company announced that it would stop censoring its search response within China, rather than sending passengers an uncensored search engine in Hong Kong.
Beijing is Washington's efforts to eliminate China's high-tech companies, including huawei technologies Co. and zte corp. market worries about security, from the United States also angry. Two weeks ago by President barack Obama signed a spending bill included a clause that prohibits NASA, the national science foundation and judicial departments from contracts tied to the Chinese government and enterprises.
Washington and Beijing in recent attacks, including network security firm Mandiant, a very influential report hackers from China to the people's liberation army headquarters in Shanghai is a matching unit.
Pick out, but apple may have, just because it is "the biggest open goal," consulting firm apco worldwide, a senior consultant Jim McGre
 



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