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Electronic Arts CEO quits, takes blame for missed targets

Electronic arts inc. Chief executive John richie thierry los has resigned after six years of video game publishers helm, he said that he think he miss is responsible for the business objectives.
"The SIMS" and "medal of honour" of the company warned investors behind the franchise (Monday), in this quarter's earnings will be in the mid-range, released or slightly lower than its previous forecast.
Ritchie thierry will resign, supervision and nearly two-thirds of the losses, the company's market value since April 2007, after he became CEO, March 30, leave the company's board of directors.
EA and activision blizzard company growth slowed sharply, and rivals such as saw more players flocked to free games on social networks or on mobile devices. The largest of the traditional game publishers had tried to buy emerging companies and investment in mobile platforms, but in the face of fierce competition, such as Rovio or Zynga's entrenched players.
Ritchie thierry los with the U.S. securities and exchange commission (SEC) submitted resignation letter, said: "we have fallen within the work plan, we a year ago,". "EA company's shareholders and the staff are looking forward to the better, I am responsible for miss."
In January, ea cut its profit forecast for the fiscal year 2013, after a weaker-than-expected mark holiday quarter of disappointing sales "medal of honour" title. It also predicts that in the fourth quarter ended March 31 of GAAP revenue of about $102.5 million to $112.5 million.
EA's former chief executive and chairman larry to booth on the street, the board of directors, has been appointed as executive chairman, the company began to look for its next CEO, the company said.
Mike hickey, in national alliance capital market analyst said that as a surprise, didn't come to the news of the rich thierry los exports.
Whether it has been the company's guidance, focusing on the loss of talent or bad product launch, Ritchie thierry has "perform error tracking record, Hickey said."
"Losing the market shares, encapsulates all of the problem, said the Arvind bhatia, an analyst with Sterne Agee." "This latest quarter straw, broke the camel's back."
In Ritchie thierry watches, the company's digital and mobile game business growth. Analysts say in recent quarters the income of the company has a window from the mobile phone games.
But the company has high profile in recent months. The latest popular urban construction game simcity - announced earlier this month - has been damaged, can't access day game server failure and angry players.
New game hardware may increase sales of troubled video games division, according to the analysis. After consumers buy hardware and software, as they are waiting for SONY's PlayStation and Microsoft's Xbox, expected later this year that the next-generation version.
"We believe that the time is reasonable, the CEO of transition at the end of this fiscal year, ahead of the next generation of powerful console to start and the title of the second half of the team (the battlefield) and EA sports," said colin Sebastian, an analyst with RW Baird, in attention.
In after-hours trading, the company's share price has climbed 3.4%, to $19.35, from close of $18.71 on nasdaq.
 



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