There are a lot of worried business leaders in Davos, global geopolitical unrest, the euro area in the heart of the problem is very simple: to look for new sources of income in a low growth world.
 
Decade from the impact of the financial crisis, investors want to see not only reduce the cost of driving the profitability. They are now the focus of a return to sales growth, the largest company in the world with the U.S. $ 5,000,000,000,000 challenge.
 
This is the additional amount of revenue in 1200 of the world's top companies need a year just in line with analysts' expectations, according to consulting firm Accenture.
 
, Said: "Mark Spelman, Accenture's global head of strategy, expectations of the stock market, the ability of the company's growth far exceeds the potential macroeconomic growth.
 
"Therefore, companies need to get beyond just thinking about emerging markets and emerging middle class, and begin to see where you see significant changes in consumption, these market segments, the potential growth in these market segments, because there are many."
 
More and more companies are looking for opportunities for sales growth in specific pockets. They are still cautious, however, a major new investment and management staff between their business remained weak in the short term, confidence in the future.
 
Every year, over 1300 Global Chief Executive Officer of Price Waterhouse, Coopers & Lybrand survey found that only 36% of the revenue growth in the next 12 months, their company's prospects "very confident", from a year ago 40% drop.
 
Wang VS MICRO MISMATCH
 
Macroeconomists the sputtering global market of goods and services not match between the forecast and lofty individual analyst forecast numbers are staggering.
 
In all regions, the analyst is much higher than expected revenue growth for the company views the basic economic.
 
While the World Bank last week cut its 2013 global growth forecast to 2.4% - and just 1.3% in developed economies - analysts believe the company's revenue increased 7.8%, Asia outside Japan, 3.8% in the United States and 2.4 in the euro area, according to Thomson Reuters data.
 
The consensus forecast 2014 further pick-up in sales, especially in the U.S., because the U.S. economic recovery, it is hoped, stimulation of rapid growth, shale oil and gas supplies.
 
Company's current expectations for recovery, reflected in two of Europe's largest manufacturers cautious about Wednesday's results.
 
Siemens (SIEGn.DE) warned that industrial demand is weakening, while Unilever (ULVR.L) said that economic conditions "tough" fight back, although it is the ever-accelerating rate of innovation in its products.
 
The long term, CEOs are more optimistic, but inevitably there will be more than the delivery problem, because only about one tenth of the companies in the S & P Global 1200 index have seen revenue growth exceeds economic growth in the past three years.
 
Contrarian growth slow trend in the fight, flexibility is the key, because the more targeted strategy, they want to win market share from the broad-based bet.
 
Uncertainty become more sure, and said: "Jonas Prising, who is responsible for the business of Manpower (MAN.N) in South America and Europe. "In this new environment, the flexibility of the strategy is to become the most important."
 
M & A aversion
 
Mergers and acquisitions will be a purchase enterprise economic growth - but the CEO still reluctant to conduct large-scale transactions, despite the cheap credit and relatively low valuation.
 
In fact, focusing on M & A's CEO to the lowest level in six years, according to executives surveyed Luo Bing salty Lybrand.
 
"M & A activity to be very focused, very targeted, of course, far less than the level in the past few years, we have seen, Luo PwC International chairman Dennis said:" should be subject to.
 
From the recent past, such as those mining company Rio Tinto (Rio Tinto) (RIO.L), the CEO was fired last week, some bold deals to the catastrophic natural do nothing to encourage other business leaders verve.
 
Now an important focus of the company is a smarter way to service part of its existing markets, and selective bet the new opening.
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For many people, this relates to embrace digital technology to change to keep up with consumers in the purchase of goods and services - Online sales of more resources, more use of new tools to analyze the behavior.
 
However, new opportunities, different forms. Example, the luxury goods company, is actively developing its own retail network, particularly the flagship store, especially in the growing market, and companies in many industries are chasing a new service contract, you can lock in a profit for many years.
 
Too, geography, managers pull, because they are chasing new sales is still an important lever. Spanish companies in Latin America, struggling a terrible domestic market, has become one of the main goals is to help because their language advantage, like telecommunications giant Telefonica (TEF.MC).
 
Other bets, the U.S. market did rise sharply this year, including the German car manufacturer BMW (BMWG.DE) and fashion house Hugo Boss (BOSSn.DE).
 
$ 5 trillion, and business leaders from around the world can leave no stone unturned.
 



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