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Google's Q4 results good after ad rate decline slows

Google's core Internet business income than many analysts expected during the key holiday quarter advertising prices fell less than in the past to promote its shares rose more than 4%.
In the fourth quarter, the world's largest Internet search company launched a new product catalog - usually the strongest - also benefited from the growth of the business in the international market, analysts said.
Excluding traffic acquisition costs, net revenue of $ 9.83 billion, from $ $ 813 million in the same period last year, Google reported on Tuesday. This goes beyond the average analyst forecast of a $ 96 billion worth of six-Reuters poll.
B. Riley Caris analyst Sameet Sinha said, "Business looks really strong, especially from a profitability perspective, they really grow up their profitable core business". "This force seems to be considerable revenue growth from international markets, an increase of 23% compared to the same period last year, an increase of 15% compared with the third quarter."
The average cost per click a key indicator is the price advertisers pay Google, down 6% from a year earlier, the fifth consecutive quarterly decline.
Google executives told analysts on a conference call, the company will focus on improving indicators - reinforce the profits - at the same time reduce the overall rate of growth in the holiday quarter paid clicks.
Click prices are still falling, but better than expected, "said BGC Partners analyst Colin Gillis.
Motorola mobile (Motorola Mobility) "is still losing money."
Consolidated net income in the fourth quarter was $ 2.89 billion, or $ 8.62 per share, Google has not acquired Motorola in the same period last year to $ 2.71 billion, or $ 8.22 per share.
Excluding certain items, Google said it earnings per share of $ 10.65 in the fourth quarter.
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"The company's core business is a huge business and the fourth quarter is always a time to shine for Google, but Motorola is still losing money CTR still declined, fell by only 6%, but four or five quarters, and then click higher prices, the mobile still click prices put pressure on, "Gillis said.
The company reported consolidated revenue - including Motorola's mobile phone business, but not the TV set-top box business, it has recently agreed to sell - Tuesday the dollar, to $ 1.442 billion.
Motorola mobile (Motorola Mobility) operating loss in the quarter of $ 353 million dollars.
Google rose about 4.5%, to $ 734.46 in after-hours trading on Tuesday.
 



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