By December election by a landslide, Japanese prime minister Shinzo Abe (Shinzo Abe) launched a comprehensive public relations strategy mixed Facebook, appeared in public and policy statement in an effort to avoid just become a key July vote to support future voters rating, the latest national short-term leader.
Smart media consultant's support, Mr Abe and his liberal Democratic Party (LDP) want to stay in power long enough to achieve wider agenda, far beyond the economic stagnation change a peace constitution, seek greater global security roles and modification of Japan's wartime history.
Strategy, far less than Japan's revolving door leader is often mixed and amateur news, the purpose is to let the liberal Democratic Party and its coalition partners to win the July senate investigation, take control of both houses of congress a strike.
"They are not only when they announced strategy - the time to digest the announcement - but their strategy, they talked about things," Deborah Hayden said in Japan, the district governor office Ed man of the world's largest public relations company.
"They give people the feeling is what mean - 'why', not 'here is the truth". "
The group headed by the LDP two-thirds majority in the lower house - big enough to cover most of the legislation against the cavity - but in both the house and senate majority will make it easier to promote, through the policy, and in these two two thirds of the chamber of commerce will open the door the revised draft constitution in 1947 for the first time.
"We only win, then in the lower upper management council stability and bold policy, shinzo Abe told NHK public television last Sunday.
"Like" PM
Strategic public relations activities, deviating from the front of the advertising special try, to take full advantage of the power of the media, including the prime minister's office open a Japanese language Facebook account - it has in both Chinese and English in March of 2011, after the earthquake and tsunami disaster - besides, shinzo Abe, individual account.
"In (beat Democratic Party's prime minister Yoshihiko) YeTian through the Facebook have a wide range of feedback, they are very careful, they are afraid of negative comments, said:" a person familiar with Abe's media strategy.
Japanese right-wing activists often surf the Internet users, and pertinently against their people's opinions and threat.
In the Twitter, shinzo Abe leader is responsible for a more modern Japanese political machine, about 54500 followers, than his predecessor, prime minister's office is less than 1900. By contrast, U.S. President barack Obama has more than 25.7 million Twitter followers.
Participate in the media have a card up one's sleeve, including rice island. Sunghun, often be compared to the United States republican strategist Karl rove the sound smart junichiro koizumi as advisers, he in a rare, term of five years, in the 2006 years of shinzo Abe's assistant.
"Management is very clearly the importance of information dissemination, and said:" the familiar people and Abe's media strategy, including targeted interviews, press conferences and keep secretary "news".
Of course, the minister's office, only less than three weeks time, and need to avoid scandal and loss, Abe's 2006 - management, the end, he suddenly announced his resignation just a few months, lost the senate vote problems.
"They have had a grace period, and in a planned way, but they offer, Ed man said:" Hayden.
In an effort to reduce the risk of error, shinzo Abe has given up twice a day short standing Q&A session reporters, Mr Koizumi skillfully use, but many later leaders, including shinzo Abe trip over the.
The government and the LDP has taken some symbolic steps, trying to persuade the public cautious attitude, seems to have let the LDP to one's tears, scholasticism party rule in the past sixty years changed.
Separation receptionist citizens in the LDP headquarters glass has been deleted put forward a more "open image", women have been appointed to the post, and key camera allowed to the shooting started the New Year the first cabinet meeting in the room where ministers intentional - instead of the traditional picture, they sits propped the reception room.
Maintain power
Mr Abe strategy is the key to the original point is fixed, trapped in the deflation of the economy is stuck in recession and spending and loose monetary policy a powerful combination.
Should first consideration economic recovery, "I think a lot of people will have a sense of security," Abe told NHK. "After that, I want to explain to write our constitution, with their own hands for a new era in the 21st century paving the road is so important," he said.
Consultants have made continuous economic policy announced, in order to keep up the momentum - although true judgment print money and flower, it policy needs to be a certain amount of time.
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He also plans to travel abroad the wise collocation, including possible next month to visit Washington and Moscow may show off diplomatic strength. This week, shinzo Abe, began his journey to visit Indonesia, Thailand and Vietnam.
The last Friday of the opened 10.3 trillion yen ($11.56 billion) economic stimulus plan, the cabinet will be approved additional budget, Tuesday. Then, in January 21 and 22 policy meeting, the bank of Japan - from shinzo Abe in huge pressure is expected to double to 2% of the inflation target, and consider again loose monetary policy. In April in the annual budget of the should be ready for the end of this month, can pass on February and 2012-13 years of additional budget.
The government then appoint 2 new the bank of Japan in March, vice governor and a new central bank governor replacement is understand sichuan long-term due April, most likely people prefer to bending, shinzo Abe, wish easy monetary - although the appointment of both need the approval of the council.
May will likely see 2013-14 annual budget formulation and June, the government plans to launch the consultant, in order to enhance competitiveness, stimulate economic growth and curb Japan's a huge amount of debt.
"They have a big agenda, this is very impressive, they seem to stay in the news - they focus on the economy," the wisdom of politics at the university in Tokyo
 



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