American consumers spent careful this holiday season, a disappointing retailer cuts, to attract people to shop, must now hope to the outbreak of spending after Christmas.
Sales of electronic products, clothing, jewelry and household items before Christmas two months compared with the same period last year increased by 0.7%, according to mastercard consulting company SpendingPulse report.
This is less than the health growth of 3% to 4%, analysts had expected - this is since 2008, spending sharply shrinking during the great depression, the worst year than last year's performance. In 2011, retail sales climbed 4% to 5%, in November and December, according to the ShopperTrak.
This year's shopping season has been destroyed, bad weather and economic uncertainty about in the face of possible tax increases and spending cuts at the beginning of next year. Some analysts said, children of the holocaust, earlier this month, in the United States Connecticut town, but also may weaken the enthusiasm of consumers.
Retailers still have time to make up for lost. December account last week, one month sales of about 15%, mastercard consulting company SpendingPulse research and analysis of the vice President Michael McNamara said.
However, this one season sales weak influence, in 2013, said Robert McNamara. Retailers will order to reduce purchase their shelves, and the discount will damage their profitability. Wholesalers will buy fewer goods and order the factory in the next few months may decline.
Steep discount is not enough, let people into the shop, market research firm NPD company's chief analyst Cohen said commander,
"Black Friday on the way back weekend there are a lot of the Christmas spirit left," Cohen said, refers to the traditional retail eager to in after Thanksgiving Day. "We to consumer, saying," I want to insist on to my list is not one of the reasons beyond it. "
Holiday sales economic strength is one of the important indicators. November and December account, many retailers annual sales as high as 40%. If the sales don't carry out, the shops were forced to provide a steep discount. This is a shopper's Gospel, but it reduces to the store profits.
Spending by consumers accounted for 70% of overall economic activity, so SpendingPulse data covers eight weeks is regarded as a critical moment, not only for retailers, manufacturers, wholesalers and company in the supply chain all other point.
SpendingPulse data released Tuesday, in all of the payment, capture sales from October and day to December 24,, is the first major holiday retail sales snapshot. A more clear picture will appear like messi and target statements for at least a year income store retailers next week. In the retail industry sales measures attention, because it does not include from the shop, recently opened or closed, it may be fluctuations in income.
In the operation to Christmas, analysts due to bad weather the damper shopping. Late October, a Superstorm sandy in the northeast and middle Atlantic states, accounting for 24% of U.S. retail sales.
Shopping in late November picks up, but then threat "fiscal cliff" countries, no country won the strength, throwing consumer again off the track.
Lawmakers haven't reach an agreement, will avoid to increase taxes and cutting government spending to come into force in 2013. If the cuts and tax increases play and stay in situ months, the congressional budget office said, the state may back into recession.
Sandy and more nearly winter storm in the American Midwest affected areas shopping in the past two months is the most weak. Sales revenue fell 3.9%, in the northeast middle Atlantic and 1.4%, compared with the same period last year. They rose 0.9%, in the northern part of the center.
Western and southern regions of the increase was recorded between 2% and 3%, still than in 3% to 4% of the increase, many retail analysts expected weak.
Online sales, is usually a big window, increased by only 8.4% (Saturday), October, through and, according to the SpendingPulse. This is from the Internet to see before and during the months of 15% to 17% of the sales growth slowed sharply, according to the data service.
Online sales also enjoy certain stimulation, it may be said the recent storm hit the Midwest, McNamara said. Online sales make up about 10% of the total business holiday.
 



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