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The BBC is the UK's largest news organization, is one of the world's most famous news agency BBC is suffering from a crisis in its 90-year history. One after another, less than a month after the former ace presenter sexual assault scandal BBC president and news director has to resign. Analysts said, BBC is also a few weeks ago had has unmatched credibility lost in the storm. BBC Chairman of the supervisory bodies of Chris Patten, the 11th called for the reform of the BBC. He said a bureaucratic culture of this institution "unacceptable poor quality journalism. What is the BBC overnight altar, while the BBC whether out of the crisis, remodeling the old honor it?

BBC has never been like at the moment, become the focus of major media, competitors, the media tycoon Rupert Murdoch in his micro blog on the home page is so described the BBC living in all circumstances, "the BBC into even greater chaos. Saville scandals distinguished television program, a file error a senior politician refers to a pedophile. "

This show is the BBC's flagship program "Newsnight", the part to the fair and equitable, sharp-tongued and dared to expose the truth and widely acclaimed. Show canceled in the last year the survey shows former BBC presenter Jimmy Savile, the incident broke last month, the BBC suddenly plunged into the vortex of scandal.

But worse, the BBC does not clarify Saville scandal quickly fall into even greater crisis, but because of the "Newsnight" false positives in the November 2, 2008, a Conservative Party politician pedophilia BBC president Ente Wei announced his resignation upon Tyne on the 10th, his apology broadcast "Newsnight" program does not meet the standard, which undermines the trust of the audience with a 90-year history of the BBC. After two days, "Forbes" magazine has been named the world's top ten most powerful media women, BBC News Director Helen Borden resigned on Monday, and "Newsnight" program producer Peter Robin last month to leave.

Senior resign, the outside world can not help but doubt whether the BBC with this scandal to where. Even has lace tabloid known "Sun said, BBC eager to transfer out of the public's attention from the Saville rapes, but choose to transfer with false reports of people's attention will only make things worse.

Although Entwistle, the former president said in resignation, "Newsnight" criticized BBC should not extend to other news, BBC program 99% follow first-class standard. The Daily Telegraph also said that most BBC journalists and the recent scandal have nothing. However, BBC news reports to maintain a high standard as always, but in fact, for the outside world is concerned, BBC as a whole, the overall credibility of the scandal damage.

Patten, Chairman of the BBC oversight body, the BBC is currently the most important thing is to regain the support and trust of the public, the 90-year-old news organization must conduct a thorough change, to respond to crises and challenges.

Commentator John Simpson, the BBC the real problem lies in the management system. Since the 1980s BBC excessive management issues, layer after layer of management, and ultimately lead to the high positions of the BBC president, do not understand the internal day-to-day work processes, so they fishes below not know anything about what happened, and this is where the real problem lies. To know that the BBC has about 20,000 employees, its business range from investigative journalism to documentary, drama, involving many fields, so a person is difficult to monitor all the programs to the BBC.

In fact, before the scandal, BBC in recent years has suffered too many scandals, including the controversy triggered by the executives high salaries, as well as age and gender preference in the selection of film and television reporter accused the BBC are near misses too to turn off.

Damage in these disputes, the BBC has been a news-related scandal. BBC article reported that, in 2004, the British government had deliberately exaggerated about Iraq's possession of weapons of mass destruction materials, it caused uproar. After a public survey shows that the BBC this report is not based on facts. Eventually, BBC, chairman and president both resigned.

After the crisis, BBC a long time to regain credibility, commentator John Simpson said, "honor once lost is difficult to get back, it is easy to forget why not trust an institution, but this does not trust it will last for a long time BBC must be comprehensive reform, despite the very painful process, but we do not reform, the BBC will always be unable to regain credibility a few weeks ago.

Simpson BBC retrieving credibility, not rely on high-level step down, because it will make those who succeed them jobs perpetuity. To reestablish its credibility, must re-focus on what they do best news itself, after all, BBC still has a world-class journalist, they use every minute, every hour to win the lost credibility sincere.

 



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