Sharon McCollam, former Chief Financial Officer of Williams-Sonoma, the future of retirement living, to take the same job in the struggling retailer Best Buy (Best Buy) is not a difficult decision.

Pull off the transformation of the decade, the challenges of the retail "push McCollam, 50, returned to the corporate battlefield in an interview on Monday, she said.

The investors welcome experienced Retail Executive appointed, sent shares of Best Buy (BBY), an increase of 4.2% $ 15.94 on Monday.

"I know," she said, the company is re-shaping themselves, I came out of retirement, because I believe that this will be one of the most exciting and the most important, beautiful transformation, you will see today.

McCollam, he was recognized on Wall Street, the retail sector is in her DNA. She has her work cut out for her.

Best Buy Co., the world's largest consumer electronics chain, the company has released eight of the past nine quarters of same-store sales decline.

Critics argue that its stores hurt, because they have become the company of Amazon.com (AMZN.O) and check electronic products online shopper chains, such as high-definition television, and in other places to buy fewer showrooms.

The McCollam think, the threat of showrooming exaggerated, echoing Best Buy Hubert Joly, chief executive officer, who joined the company in September.

, "McCollam said:" I do not think people love your site. "When you're trying to build affinity with customers, there is no doubt you will be more successful brick and click, then you will never be the same just click."

During her tenure at Williams - Sonoma Inc. (WSM), McCollam launched several e-commerce sites and the new brand, laid the foundation to transform their supply chain and international expansion.

"We believe McCollam of recruiting one hundred thinking to buy a major coup, BB & T Capital Market's analyst Anthony Chukumba write a," "She is experienced shrinking retail stores of the foundation and development of a high-profit of the e-commerce distribution channels, Best Buy urgent needs. "

When asked whether she planned any direct reduction in the number of stores in Best Buy has fallen, McCollam said, it is still too early.

In late June, the company said it is reducing the size of stores and close more stores beyond the previously announced plan, 1,100 large U.S. stores closed 50. These closed down when released in March, investors said, the plan is not enough.

Store chain "optimization square feet to provide a good service to ensure that" continue to brand billboards, and then use the online capabilities can serve our customers 24/7, "she said.

Erected thumb appointment, Chukumba did not change his "hold" rating on the stock, citing the near-term prospects of the lack of visibility of chain and a new senior management recovery plan.

Best Buy executives to meet investors and analysts in New York on Tuesday.

McCollam want to take advantage of Best Buy's business to provide customers with product technical support, and take advantage of the highly fragmented consumer electronics market. Service competitors, she said, everyone has less than 4% of the market share, and Best Buy has a 16% market share of approximately half of the market.

"When you added that, in fact, Best Buy has the house of one of the biggest customers in today's retail industry documents (customer database), we do not have access to adequate, because we can," McCollam said.

McCollam will take over the Minneapolis chain's chief financial officer, effective December 10, succeeding Jim Muehlbauer leave due to the end of the fiscal year in early February.

Earlier this year, she left the San Francisco-based Williams-Sonoma, the chain of more than 12 years.

To move back to the Midwest, where she grew up, she is also excited.

"You can not know how to cause my husband and I are back," she said.



Other News:
New Best Buy CFO's goal is ＂transformation of decade＂
U.S. to Pass Saudi Arabia in Energy Production
Lawmakers want probe of Petraeus investigation
New Democratic caucus most diverse in ‘history of civilized government’
Romney never overcame bailout opposition in Ohio
Kroes reveals Azerbaijan hack attack
Greece secures short-term finance
Okla. GOP seeks to keep 'reddest state' moniker