London (Reuters) - a single VAT lazily bubble in a corner, and air in south London railway under the arch bridge is small, the high space, slowly fill a brilliant, bouncing steps smell, as the latest batch of black India light beer gradually fermentation.
This is the kernel of small breweries, British beer block new children in beer contrarian down one of the national trend.
Whoever a large, multinational beer company of beer most of the increase in share, now small, independent of beer manufacturer's name, such as, east London big camping than eph dun neck oil and huck Hopster, leading all the way.
"This thing is the greatest, better way than the big brands of beer," maximum marcus told Reuters, he gently afternoon pint of card's ink's in London the Clerkenwell el at Banks in weapons.
Microbrewers foray into many people think that as a tired, mature brands.
"People are far from the mainstream of rubbish," Andrew Turner said, recently opened London brewery Fields. "They want to drink good local thing."
158 breweries has opened in the past year, seems to be confirmed microbrewers race, they just in using new interest in the British ALE heritage.
Authoritative "good beer guide" the author said: "we are very easy to leave deep impression exciting foster advertising, so we buy their products," Roger Protz, but we tired, drink of advertising. "
In addition to from taste, small brewer also benefit from tax breaks.
The so-called progressive beer tax provide 50% of tax reduction or exemption in relatively small amounts of beer production manufacturer.
As expected, perhaps, more brewer crying foul.
They insist that, this kind of good tax environment, low quantity production to provide a strong motivation, keep the emergence of micro brew smaller brewing enterprises, and encourage.
They think of bottled beer attraction is such, even if in the fierce competition in the London market, there are a lot of custom to go round.
"Demand is there, people enjoy our products, ChenShuZhuang said:" swamp kernel in, south London "mond beer, has recently moved to a larger web site.
Cry beer
Wine have seen their Numbers in the UK rise in 1000 above, for the first time in 70 years of age or older, and the opposite situation in the industry of other places.
Domestic beer production has dropped to 390000 barrels, in 1974 to 270000, last year, British people love, its domestic drinks have weakened.
Aware of bulk malt liquor brewing success, big beer manufacturers are aware of the potential more traditional beer.
Some of the personage inside course of study thinks, the Molson Coors 2011 takeover edge tool, a well-off woll pop end bar beer manufacturers, is the first winery in the process of acquisition.
"These companies have already seen, in beer market is changing - industry consolidation will become the trend," Protz said.
Many microbrewers insist they will never betray. The most important thing is, many people enjoy the fascinating place called for their success in.
This is not to say that they have no their own problems. For example, the smaller fry, there is no competitive cost.
Michael cox, have also and star free house in the city of London's heartland, estimate microbrewed a barrel of beer general set him back to about 70 pounds ($110), against 50 pounds of he usually pay more mainstream a barrel of beer.
For all the bianconeri new admirers, wine often find themselves out in a bar distribution network, at high prices and micro wine can't produce heavy demand brought about by the logistical challenge.
This kind of struggle microbrewed beer success, more eye-catching.




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