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Why did Chick-fil-A cross the road, pull funds for gay marriage foes?

This summer, after A major public relations tsunami, the chicken fil - A, Atlanta based sandwich shop, rest on Sunday, saying, this will end its more than A decade of enterprise support against gay marriage culture warriors group.
"In the future, our purpose is to leave policy debate over gay marriage government and political stage, the company said in a statement Wednesday. The charitable arm, WinShape foundation, to $2000000 gay marriage opponent, such as focus on the family in 2010 alone, according to ABC news.
The news appeared from Chicago, from the city alderman Joe claudio-moreno, who help drive dispute swear, to prevent chicken - FIL - a building permit application in Chicago hips in the west of the ward to report CEO Dan k this summer's office. Mr. Kathy tell Baptist press in July, he is "convicted" support "the bible" definition, with the family as the unit ".
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Remarks caused by the demonstration and counterdemonstrations, including A chicken fil - A thank, former Arkansas governor mike huckabee (R) advice. Hansen group "muppet" reputation, the company in the flap repudiation. Many comrades acdtivists vowed to avoid restaurant, but the conservatives were Mr Fed and other politicians say, mainly concentrated in the "thugs" political punishment protection of a private enterprise.
And 1614 restaurants in domestic and sponsors chicken fil - A university bowl - not to mention those highway billboard cow - the company is an enterprise's success stories, made A name itself elegant spicy skillfully Fried chicken breast to fleeciness A few steamed stuffed bun pickle as the only condiment.
Despite considerable public support the company reserves the right to exercise its right to free speech rights, the chicken fil - A clearly see there are several reasons why switching process. (chicken fil - A headquarters said Wednesday, flank of the written statement, it will not make any announcement theme.
Some marketing experts say, because the controversial company, with about $40 billion in revenue, you can see a slight decrease in business, especially if it is still not solved, in the eyes of the public.
A more direct, the company's plan to expand its coverage outside of the southern policy changes may also be a factor. The company's social conservative management has become the news before, but the company values seem and many people from the south to the church's view, god, and marriage synchronization. But, the chicken fil - A strive to expand to Chicago place, such as in California and city has put these value into the limelight, and improve the difficulty in not only obtain construction permit, but also with local and regional concept of consumption.
"Chicken fil - A is part of the south. It's part of the culture of the south, they have done good work, expanding for many years," food news media, publishers Greg sanders, told the Atlanta newspaper constitution on July. "But let is honest, if they are new California, is not only a social attitude may in this part of the country is different, but there is still no a bank's good intentions, the brand is to build the next [because it is] in the south."
Chicken fil - A, enterprise donated change may be A small sacrifice. Although some people will say that, the company gave in political correctness, memos chicken - FIL - A pledge to send staff last month contain the same information openness - the company take pride and honor, dignity and treatment "everyone and respect - no matter their beliefs, race, religion, sexual orientation and gender."
However, the risk of capital reverse also emphasize the company and non-profit organizations to take the public, they take the position of the differences of social problems.
1 month in an uproar, in its short decided to end to family planning, abortion funding, the Susan g. Komen foundation back, shock the company's workers. Even so, Ronald koeman is seen in its annual breast cancer participation, go down in some areas. In San Francisco, registered this month's walk, fell by 50% from last year.
At the same time, in Atlanta, those who have sinned against some chicks fil - A charity donation practice reaction active, publish the direction change.
"Gay chicken, cross the road now some a French fries, no matter what you think of me," the constitution newspaper website wrote in a commentary: "Wilbur".




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