NEW YORK (AP) - get ready, President swing states. The race is now advertising crush - TV consumption package - just a beginning.
The total cost of the inflation is expected to be $1.1 billion for the 2012 presidential election of TV advertising campaigns, now start again, both parties agree to more than two months of sprint to election at expiration of office terms is under way. Slightly more than a third of the amount has spent so far, according to the Kantar/campaign media analysis group, tracking campaign advertising spending.
This means that, the activity and independent groups will spend more money in the air than they did in the first five months of this year 8 week's presidential election.
The biggest change is on the republican side, Mr Romney (Mitt Romney) now mining he collected millions of dollars worth of election at expiration of office terms funds, but can't afford to be the party's official nominee. , achievements, the republican President barack Obama and his democratic Allies have apparent consumption advantage will more and more big - for the first time in history his opponent incumbent President has overrun air.
Although consumption level may make people levels, fair competition environment is more narrow. National polls show that Obama and mitt romney in a virtual thermal died, but only eight states is considered to be the real battlefield: Colorado, Florida, Iowa, Nevada, New Hampshire, north Carolina, Ohio and Virginia. Obama all people are against republican John McCain in 2008, but now, they can't tell.
New cash flushing, Mr Romney campaign quickly take advantage - across the country starts this weekend dark nearly two weeks later to a new advertising campaign pouring nearly $5 million. A series of specific advertising play Obama's defense spending, business rules and housing, and the other used in an advertisement in 2008 from primary to Obama President Bill Clinton words.
Tendency republican independent group led by the master of work along both lines the crossroads, intersection GPS keep romney in the game, the whole summer, and he from the republicans main a fierce competition, digging a lot of activity resources reorganization. U.S. action priority of diffusion, the only significant close Obama's super PAC, has been far more than the conservative groups.
These and other independent group appearing, joint Citizens organization (Citizens United) case, the Supreme Court decided in 2010 relaxed campaign finance law, allowing the rich individuals spend infinite funds, as long as they in the political activities, from the activity itself remain separate. Intersection set of support by the former President George w. bush's long-term political adviser Karl rove, and American prosperity, another close romney group, is a billionaire brothers Charles and David Koch.
In a word, intersection group spent about $6.6 billion in advertising, by the end of August. The vast majority - $580000 - from crossing GPS, this is according to the tax law as a kind of social welfare groups and organizations, and did not disclose the donors. AFP, also did not reveal its donors, in this time, spent 35200000 dollars.
Obama's campaign spent $16.6 billion on August 30, through advertising, compared to $7.4 billion Mr Romney campaign and the republican national committee of $22 million. But now, as Mr Romney's election at expiration of office terms resources release and tendencies of the republican group to continue in the air advertising support his candidature, Mr Obama's campaign will all, submerged in the air.
"This will be without a ban on the republican side, the Obama campaign has been looking forward to Mr Romney spend advertising finally began to flow all the money," bar tower/commonwealth ministers group vice President for Elizabeth. "The Obama campaign bets on their information, and Mr Romney campaign bets on tonnage."
Obama's campaign officials admit that they are the republicans on TV repressed, but said that they have enough money to compete for. They also point out that they exquisite ground the efforts of organizations, he says his identification ability of voters, let their vote will be partly offset by its advertising faults.
Mr Romney and independent group spent $245 million on advertising, by the end of August, Obama and his Allies spent $188 million, according to the information provided to the Associated Press media buyers. Obama team before loading advertising spending in the spring, but the republican into in June and July to start mid outspending Obama - usually by a 2-1 marginal.
Republican give up their efforts, hope to be able to let those democratic tendency of national competitiveness romney in Michigan and Pennsylvania. GOP hopeful was born and grew up, in Michigan, where his father as a popular two was governor. State and Pennsylvania a large population white, working class voters, has long been the weakest Obama of population. A significant shift momentum romney can put these and other countries in the game.
, senior consultant at the crossroads of group and restore our future, another close romney super PAC, Karl's blessing, saying, "absolute" battlefield map can expand and think, if that's the case, the tendency of the republican group will desire to use.
"People only part is focus on up to now, we have a chance to win over them," said's blessing. "As long as they disgruntled incumbent President, they will continue to search other place."
Both sides are looking to Wisconsin as his running mate after Mr Romney called Wisconsin Congressman Paul Ryan as a potential new battlefield. Prosperity and restore our future, each cost about $2 million, the republicans in the elections have earlier American beat back the democratic and unions support republican governor Scott walker memories. In Wisconsin, opinion polls still showed that Obama a lead romney has recently started to broadcast advertising U.S. action priorities.




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